Advertising Mail in North Carolina

Despite the growth of electronic communications, the mail, including direct mail, remains an important vehicle for commerce and information exchange in the United States.

Driving Local Economic Growth

Advertising mail offers a cost-effective entry into the market for small businesses looking to introduce themselves to local customers, and to larger businesses that bring jobs to small towns and rural areas, but look to reach broader audiences.

According to DMA most recent economic impact study (2006), businesses like direct mail because it offers a significant return on investment.

• In 2006, every dollar spent on catalog marketing generated an average ROI of $7.20.
• Every dollar spent for non-catalog direct mail generated an average ROI of $15.71.
• In 2006, advertising mail contributed more than $660 billion in increased sales to the US economy, and played a critical role in the success of our businesses in our country, large and small alike, as well as nonprofit organizations.
• In 2006, advertising mail brought $19.6 billion in increased sales to the North Carolina economy, and played a critical role in the success of North Carolina state businesses, large and small alike.
• Advertising mail provides more than 103,000 jobs for North Carolina citizens.

According to DMA research, more than 13,000 people in North Carolina were directly employed in mail marketing in 2006. Another 90,000 North Carolina jobs were made possible in 2006 by direct marketing, jobs for the people making goods to be sold, the workers who provide the paper and printing services to create advertising mail, the customer service and warehouse workers who coordinate mail orders and to the postal workers who deliver advertising mail and the packages it generates.

Click here for more information on the postive impact of advertising mail.