Harry's Guitar Shop Targets Former and Current Customers with Direct Mail
Harry's Guitars in Raleigh wanted to mail out postcards that had been stored in Harry's garage.
He had them professionally designed and printed a few years ago -- but didn't know how to mail them.
When we saw the cards, we realized there was room to put in a "call to action" in addition to the address. Knowing the importance of an offer to help track results, we imprinted the $10 off coupon on the card.
Harry had a customer list -- but he had not used it in many years and was unsure of the quality of the list. He wanted to hit his clients -- people who had bought something from him before and knew him. These are the people most likely to buy from him
After adding ZIP+4 and deleting hundreds of duplicates, MarketPlace-Mail.com sent his list to National Change of Address processing. Almost 20% of his list had a new address! Better to find this out BEFORE mailing instead of after.
We addressed the cards and stayed ON TIME and ON BUDGET for Harry. Harry now sings our praises. In fact, the card was delivered within 24 hours of mailing, even though it was bulk mail.