Stamp Out High Postage Costs
Reduce Postage Costs &
Speed Mail Delivery
Direct mail requires expertise
Direct mail is still the cheapest way to put something tangible in a prospects' or customers' hand. However, a direct mail marketing campaign is not a "do-it-yourself" project. There is no way you can do a mailing cheaper than we can -- and that does not even include your precious time.
It's important to contact us even before you start the process of designing your mailer. For instance, the size of the mailers is important -- too large or too small means higher rates.
Designing a mailer:
- Mailer must have a 2" x 4" white space for the address
- Barcode space of 3" must be clearly visible
- Use white background; colors interfere with readability
- Postcards, large or small are readily accepted
- Self-mailers should be top tabbed with a solid bottom
- Wafer tabs must be used; staples are not allowed
Addressing a mailer:
- Follow post office regulations in data entry
- Use correct abbreviations and format
- Put in directional letter in address -- e.g. 1 S Main St.
- ZIP+4 codes are essential.
- Bar codes ensure lowest rates
Start your direct mail campaign by calling MarketPlace-Solutions.com
Postage can often be the single biggest expense in your direct mailing campaign. What you don't know about postal regulations and list maintenance before starting your campaign can have a big impact on your budget.
Steven Rosenberg, author of Go Postal for Profit, operates MarketPlace-Solutions.com in Raleigh NC. offers turnkey mail marketing solutions from concept to mailbox.
Contact us at 919-848-4332, info@marketplace-solutions.com or to get your direct mail advertising campaign started.