Keeping Mailing Lists Clean
Eliminating Duplicates &
Good Addresses Cut Postage

Mail delivery starts with an accurate address

Every mail piece, regardless of class, has two things in common: the intended recipient and the address. When both are accurate and complete, the mail piece can be delivered quickly and easily.

If either the recipient has moved or the address is incorrect or missing an important addressing element, then the mail piece could become undeliverable-as-addressed (UAA) mail. Since November 2008, the Post Office requires using list cleaning methods that are intended to reduce UAA.The good news is that it easy to prevent your mailer from becoming one of the billions of "Undeliverable As Addressed" mail that clogs the system.

Having a clean list starts with data entry. Follow post office guidelines when inputting your names by using the correct abbreviations and format. And don't forget to put in the directional letter in the address - there could be a huge difference between "100 N Main St" and "100 S Main St." Once you have your list ready, there are several ways to clean it depending on your requirements.

List cleaning options: CASS & NCOA

MarketPlace-Solutions.com is committed to making sure our clients' mail is delivered. We start by using CASS software to add ZIP+4 and removing duplicates from your mailing list. We have several options for removing duplicates from your mailing list. For instance, we can do only name one per address or make sure there are not two exact duplicates.

Duplicate mail pieces are a real turnoff in a prospect's mailbox and a waste of your resources. We do everything we can to eliminate them.

We then do National Change of Address processing to update moves for the last 48 months. It's amazing how many people move -- and you want to know where your customers are. By doing NCOA before mailing, your mailer will reach its intended destination without coming back to you with a yellow sticker.

Mailing list cleaning options are confusing. Contact MarketPlace-Solutions.com at 919-848-4332 or info@marketplace-solutions.com to discuss your requirements.