Customers & Prospects Constantly Move
National Change of Address (NCOA)
Makes Sure Your Mailer Goes to New Address
Updating your list: People & businesses constantly moving
Every year approximately forty million Americans move their place of residence and/or business, but their old addresses often remain in mailer's databases. As a result, mailings continue to go to old addresses and not the new ones.
It is estimated that at least 8% of all mail is undeliverable because of incorrect addresses. This means lost opportunities, lost sales, and wasted money.
NCOA database contains about 160 million records
The NCOA database contains 48 months of permanent address changes. Benefits of NCOA processing include:
- Reduces undeliverable mail by providing the most current address information for matches
- Prevents re-mailings after address corrections are received because the address correction is applied prior to mailing
- Reduces mailer costs by reducing the number of undeliverable mail pieces by using most current address information
- Provides the opportunity for faster product/service marketing through accurate mail delivery